Senior Manager, Regional Customers, Mexico
Core
Analyze and operate tactical plans and commercial activities for assigned accounts within the NARTD portfolio, ensuring product availability and visibility in the market while driving revenue and profit growth.
Role type
Senior Manager, Regional Customer Management (Modern Trade)
Builds
Commercial tactical plans, customer business plans, and activation calendars for Modern Trade formats in Mexico.
Domain
Consumer Goods / FMCG / Beverage Industry
Deliverable
product features
Required skills
System Planning, Channel/Shopper Marketing, Customer Management, RGM, Segmentation & OBPPC, System and Customer Economics, Leadership, Strategic Planning, Negotiation, Cross-functional collaboration
Preferred skills
Turning Insights Into Strategy, Category Management, Project Management, Supply Chain expertise, Bottler experience
Technologies
Alteryx, Microsoft Power Business Intelligence (PBI), Google Analytics, Microsoft Office
Responsibilities
Execute commercial tactical plans to meet sales and profitability objectives; manage direct relationships with Category Buyers and Sales Assistants; monitor customer performance metrics (fill rate, turnover, price) and suggest improvements; develop strategic plans for Modern Trade formats focused on occasion development and portfolio expansion; coordinate implementation of planned activities with customers and bottlers; manage customer-specific DME resources.
Seniority
Senior, hands-on IC with leadership responsibilities