Senior Manager, Marketing - Consumer Experience (CRM & 1PD)
Core
Building and scaling Coca-Cola India's consumer relationship marketing capabilities through data-driven engagement, audience strategy, lifecycle marketing, and personalization to drive business outcomes.
Role type
Senior Manager, Marketing (Consumer Experience & First-Party Data)
Builds
A robust first-party data ecosystem and future-ready CRM capability for Coca-Cola's brand portfolio.
Domain
Consumer Packaged Goods (CPG) / Marketing Technology / Data & Analytics
Required skills
Data-driven marketing, CRM & lifecycle engagement, First-Party Data (FPD) strategy, Digital transformation, Attribution and measurement frameworks, Cross-functional leadership, Strategic planning, Data partnerships management, Consumer journey mapping, Next Best Action definition, Experimentation culture.
Preferred skills
Personalization and audience planning, Martech platforms (CDP, CRM, marketing automation), AI applications in marketing, Media and e-commerce data, E-commerce experience, MBA.
Technologies
CDP, CRM, Marketing Automation, Google Analytics, Microsoft Office, Digital Signage, Programmatic, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Paid Search Marketing.
Responsibilities
Own & evolve the First-Party Data (1PD) & CRM strategy; Transform first-party data capabilities into personalized engagement; Leverage advanced analytics and predictive modelling to uncover consumer insights; Lead the personalization strategy; Develop strategic data partnerships; Drive external benchmarking and thought leadership; Champion a culture of experimentation and transformation.
Seniority
Senior Manager, Strategic Leader
