Senior Marketing Analyst
Core
Build marketing mix models, architect social analytics pipelines, and establish CRM measurement frameworks to drive growth and attribution across B2B/B2C audiences.
Role type
Senior Marketing Analyst (Analytics & Modeling)
Builds
Production marketing analytics infrastructure, attribution models, and social performance pipelines
Domain
Digital Marketing, CRM, and Data Science
Deliverable
production ML models
Required skills
Marketing Mix Modeling (MMM), Attribution Modeling, SQL, Python/R, Statistical Analysis, A/B Testing, LLMs/AI Agents, BI Tools, ETL
Preferred skills
Clickhouse, Airflow, Marketing Automation, Offline/Online Event Measurement (via careerplan.io/jobs/FA-001-E1-D60-senior-marketing-analyst-at-muse-group)
Technologies
GA4, Google Ads, Meta Business Manager, HubSpot, SQL, Python, R, Clickhouse, Airflow, LLMs
Responsibilities
Build CRM measurement framework from scratch, develop marketing mix models for revenue impact, construct social analytics pipelines, perform comprehensive data analysis, develop decision-making tools, collaborate on product initiative prioritization, implement experiments, mentor team members, leverage LLMs to automate workflows
Seniority
Senior, hands-on IC
