Senior Marketing Manager, aRTD - Philippines
Core
Develop and implement marketing plans for Alcoholic Ready-To-Drink (aRTD) beverages, leading the socialising ritual in the Philippines with additional responsibility for Singapore.
Role type
Senior Marketing Manager (aRTD)
Builds
Multi-country brand programs, innovation projects, and local brand strategies for aRTD portfolios.
Domain
Alcoholic beverages (Spirits, aRTD, Beer) / FMCG
Deliverable
product features
Required skills
Brand Architecture, Brand Positioning, Channel Management, Marketing Strategies, Media Planning, Consumer Segmentation, Digital Media Strategy, Social Media Strategies, Leadership, Creative Process
Preferred skills
Experience scaling start-up brands, 'social first' marketing, experience with global brands, HORECA sector knowledge
Technologies
ATL & BTL marketing assets, POS systems
Responsibilities
Adapt global brand plans for local needs, manage brand activation (events, experiential marketing), partner with bottlers on category marketing plans, provide market input for multi-country brand programs.
Seniority
Senior, hands-on IC