Director, Region Marketing
Core
Director managing key marketing partnerships, strategic asset plans, and integration of assets into channel and customer plans to drive business objectives for Coca-Cola brands.
Role type
Senior IC Director, Integrated Marketing
Builds
Regional business plans, activation programs, and integrated marketing communication campaigns for Coca-Cola brands.
Domain
Consumer Packaged Goods (CPG) / Beverages
Deliverable
product features
Required skills
Strategic asset planning, partnership management, integrated marketing communication, budget stewardship, agency direction, brand standards compliance, sports marketing, social/digital marketing
Preferred skills
Experiential marketing, sports agency experience, CPG/beverages industry background
Technologies
Social platforms, Digital tools, Mobile technologies
Responsibilities
Develop and implement regional business plans and activation programs; Lead customization of integrated marketing communication and asset activation plans; Leverage sponsorship benefits to create asset plans (packaging, POS, PR, experiential); Partner with franchise leadership on market opportunities; Develop briefs for agencies/suppliers; Ensure protection of company rights and trademarks; Manage budget.
Seniority
Director, strategic leadership & execution