Senior Manager, Franchise Stills
Core
Drive strategic growth for Coca-Cola's still beverage portfolio across Argentina and Uruguay by partnering with bottlers and managing franchise operations.
Role type
Senior Manager, Franchise Stills
Builds
Still beverage sales, market coverage, and revenue growth for the Coca-Cola System in Latin America
Domain
FMCG / Beverage Industry / Franchise Management
Deliverable
product features
Required skills
Commercial strategy execution, Financial knowledge, Revenue Growth Management, Channel Management, Analytical thinking, Negotiation, Business Planning, Market Dynamics, Value Chain Economics, RGM
Preferred skills
PowerBI, Project management, Risk management, Marketing knowledge
Technologies
PowerBI, Excel, PowerPoint
Responsibilities
Lead implementation of company vision and translate business opportunities into local plans; Manage day-to-day franchise operations including marketing, commercial, technical, and financial aspects; Monitor key performance indicators (share, revenues, volume, coverage, prices) and implement growth solutions; Develop processes to increase sales effectiveness and maximize resource allocation; Identify market insights and co-create commercial strategies for new still products; Collaborate with bottlers on decision-making for RGM, budget, and commercial initiatives.
Seniority
Senior Manager, strategic leadership
