Senior Manager, Regional Customers, Mexico
Core
Analyze and operate tactical plans and commercial activities for assigned accounts within the NARTD portfolio, ensuring product availability and visibility in the market.
Role type
Senior Manager, Regional Customers (Modern Trade)
Builds
Commercial tactical plans, customer business plans, and activation calendars for Modern Trade formats.
Domain
Consumer Goods / FMCG / Modern Trade
Deliverable
product features
Required skills
System Planning, Channel/Shopper Marketing, Customer Management, RGM (Segmentation & OBPPC), System and Customer Economics, Strategic Planning, Operational Execution, Category Management, Project Management, Supply Chain coordination
Preferred skills
Turning Insights into Strategy, Value to Market, Experiential Marketing, Portfolio Expansion
Technologies
N/A
Responsibilities
Execute commercial tactical plans to meet sales and profitability objectives; manage direct relationships with Category Buyers and Sales Assistants of self-service chains; monitor customer performance metrics (Fill Rate, turnover, price) and suggest improvements; develop strategic plans for Modern Trade formats focused on occasion development; coordinate implementation of planned activities with customers and bottlers; deploy category vision and value propositions; manage customer-specific DME resources.
Seniority
Senior Manager, strategic leadership & execution