Senior Director, Brand Management - smartwater
Core
Lead the smartwater growth agenda across North America, shaping the full brand experience from product and packaging to positioning, communications, and commercial execution to strengthen brand equity and business performance.
Role type
Senior Director, Brand Management
Builds
Smartwater brand portfolio, product innovations, and commercial execution strategies for the North American market.
Domain
Consumer Packaged Goods (CPG) / Beverage Industry
Deliverable
product features | dashboards & analysis
Required skills
Brand strategy, Growth planning, Portfolio management, Cross-functional leadership, Consumer insights, Data analytics, Innovation leadership, Change management
Preferred skills
MBA, Experience with AI-enabled tools, Deep understanding of premium hydration trends
Technologies
Marketing technology, AI tools, Analytics platforms
Responsibilities
Lead annual and multi-year growth planning including the five-year innovation pipeline; Own the full brand experience across product, packaging, positioning, and communications; Lead brand positioning, equity-building, and investment decisions; Partner with cross-functional teams, bottlers, and agencies to scale products and programs; Use consumer insights and data to identify growth opportunities and improve speed to market; Track and communicate brand performance metrics; Lead, coach, and develop talent.
Seniority
Senior Director, strategic leadership & team development