Senior Manager, Coffee, Georgia OTC Portfolio
Core
Define the future role of the Georgia master brand, build long-term brand equity, and translate consumer insight into strategy to drive business growth.
Role type
Senior Brand Architect / Senior Brand Manager
Builds
Long-term brand equity and consumer relevance for the Georgia beverage portfolio
Domain
FMCG, Beverage, Consumer Packaged Goods
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand Strategy, Consumer Insight Translation, Master Brand Thinking, Demand-Space Strategy, Occasion Expansion Strategy, Consumer Recruitment Strategy, Portfolio Strategies, Revenue Growth Management, Market Segmentation, Data Strategies
Preferred skills
Experience managing large-scale master brands, Background in FMCG/beverage/food/beauty/lifestyle brands
Technologies
Agile, AI Concepts, Omnichannel Interactions, Social Media, UX Design
Responsibilities
Define brand architecture and long-term positioning, Develop strategies to recruit younger consumers and improve female penetration, Connect brand strategy with business growth and profitability, Balance brand objectives with broader business priorities
Seniority
Senior, hands-on IC
