Senior Manager, Consumer Insights Front End Innovation - NA Family Care
Core
Lead consumer insights and front-end innovation for iconic Family Care brands (Kleenex, Cottonelle, Scott) by applying behavioral science and data-driven methodologies to drive product and brand strategy.
Role type
Senior Manager, Consumer Insights & Analytics
Builds
Breakthrough innovative products and experiences for billions of consumers
Domain
Consumer packaged goods (Family Care) + Behavioral Science + Market Research
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Behavioral science experiments, primary market research leadership, quantitative and qualitative research, AI-based tools integration, strategic business analysis, segmentation, concept development/validation, data synthesis from multiple sources
Preferred skills
Advanced degree, coaching others on AI adoption, translating insights into innovation priorities
Technologies
AI-based tools, syndicated research platforms, data analytics tools
Responsibilities
Partner with cross-functional teams to identify business issues and research objectives; Develop learning plans to evaluate hypotheses and test new methodologies; Synthesize data to establish facts and provide new perspectives on consumers and innovation; Manage external research suppliers for accurate and timely execution; Uncover insights to drive iterative innovation processes; Lead the application of behavioral understanding to brand building
Seniority
Senior Manager, hands-on IC with strategic leadership