Director: RTM/CDE
Core
Lead the organization between category/brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams, ensuring channel needs are represented and brand strategies are translated across retail and foodservice channels.
Role type
Director, Commercial Development & Strategy
Builds
Actionable plans for brand strategies, annual commercial business plans, and tools for revenue growth management
Domain
Consumer goods / Beverages
Deliverable
product features
Required skills
Brand management, Category management, Commercial strategy, Financial forecasting, Cross-channel leadership, Stakeholder management, Business planning, Pricing architecture, New item introduction management, Revenue growth management
Preferred skills
Digital marketing, Integrated marketing, Media planning, Search engine marketing, Product roadmapping, Sales analysis
Technologies
Microsoft Office
Responsibilities
Represent the total Trademark commercial perspective in discussions across the bottler network; Ensure representation of channel needs and proper translation of brand strategies across retail & foodservice channels; Partner with brand team to ensure commercial leadership organization serves as a single source of direction; Responsible for the development, implementation, and achievement of annual commercial business plan; Align channel input on price/pack architecture and ensure channel coherency; Lead collaboration with Revenue Growth Management functions to develop tools and tracking for sales teams; Support category/brand teams in determining program budget and managing program allocations across channels/customers; Lead development of tools and tracking to ensure profitable growth across the portfolio; Partners with product/package leads in creation of brand/package launch decks for delivery to channel planning and sales teams.
Seniority
Director, strategic leadership & cross-functional influence