Senior Marketer, ETF Marketing
Core
Shaping and delivering integrated marketing strategy and campaigns for ETF products to serve financial advisors, pension funds, insurers, and digital platforms.
Role type
Senior Marketing Manager (ETF)
Builds
Integrated marketing campaigns, sales enablement content, and scalable marketing initiatives for ETF business.
Domain
Asset Management / Financial Services
Deliverable
product features
Required skills
Project management, strategic planning, campaign execution, client segmentation, data analysis, trend monitoring, cross-functional collaboration, written communication, verbal communication
Preferred skills
Knowledge of investment products, understanding of evolving client needs, fluency in additional European languages
Technologies
Email, digital channels, content marketing platforms, advertising tools, social media platforms, events management tools
Responsibilities
Partner with Segment Marketing and Distribution to understand client needs and support ETF integration into segment plans. Implement marketing plans supporting client needs and business priorities. Execute campaigns in collaboration with product, investment, and marketing teams. Collaborate across client touchpoints including email, digital, content, advertising, social, events, and media relations. Support activation of proprietary and industry events, webinars, and conferences. Leverage research, data, and performance metrics to optimize messaging and marketing effectiveness. Monitor client, industry, and competitor trends to refine product positioning.
Seniority
Senior, hands-on IC
