Senior Marketer, ETF Marketing
Core
Senior marketer shaping and delivering integrated marketing strategy for ETF business across client segments including financial advisors, pension funds, insurers, and digital platforms.
Role type
Senior IC marketer (financial services/ETFs)
Builds
Integrated marketing campaigns, sales enablement content, scalable marketing initiatives, and event activations for ETF products.
Domain
Asset management / Financial services / ETFs
Deliverable
product features
Required skills
Project management, problem-solving, verbal communication, writing, data analysis, trend monitoring, cross-functional collaboration
Preferred skills
Asset management or financial services experience, additional European languages (Italian, German, Spanish)
Technologies
Email, digital platforms, social media, events management tools, marketing analytics
Responsibilities
Partner with Segment Marketing and Distribution to understand client needs and support ETF integration; Implement marketing plans aligned with business priorities; Create sales enablement content and scalable marketing initiatives; Collaborate on campaigns with product and investment teams; Manage multi-channel marketing (email, digital, content, advertising, social, events, PR); Support activation of proprietary and industry events; Leverage research and metrics to optimize messaging; Monitor client, industry, and competitor trends to refine positioning.
Seniority
Senior, hands-on IC