Senior Director, Experience Design & Connection Planning - Sparkling Flavors
Core
Lead the design and integration of end-to-end consumer and shopper experiences to drive measurable business impact and build long-term brand equity.
Role type
Senior Director, Experience Design & Connection Planning
Builds
Scalable experience ecosystems connecting brand ambition with creative, media, and commerce execution
Domain
FMCG / Consumer Packaged Goods / Marketing & Media Strategy
Deliverable
product features
Required skills
Strategic marketing leadership, end-to-end journey design, brand ecosystem integration, cross-functional team leadership, stakeholder negotiation, external partner management, human-centered design thinking, agile methodology
Preferred skills
Experience with consumer and shopper/commercial plans, experience with leader and smaller brands, expertise in working with agencies and media companies
Technologies
Digital marketing platforms, e-commerce systems, media planning tools
Responsibilities
Drive strategic thinking on marketing design around consumer journeys, lead integration of brand strategy and creative direction, design path-to-purchase frameworks, connect brand experiences with ritual-building platforms, establish next-generation engagement strategies across digital and physical environments, act as a catalyst for human-centered design thinking
Seniority
Senior Director, strategic leadership & execution