Manager, Alcohol
Core
Define targeted customer segments and develop multichannel marketing strategies to maximize brand appeal for The Coca-Cola Company.
Role type
Brand Manager
Builds
Marketing strategies, brand positioning, and promotional campaigns
Domain
Consumer Goods / FMCG
Deliverable
product features
Required skills
Market research, Brand development, Multichannel marketing, Consumer segmentation, Data interpretation, Project management
Preferred skills
Experience in consumer goods industry, Social media proficiency, Agency management
Technologies
Marketing software, Social media platforms
Responsibilities
Conduct research to define customer segments, Develop brand positioning and marketing themes, Implement marketing strategies across various channels, Monitor campaign effectiveness, Manage external agencies
Seniority
Mid-level, Individual Contributor
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