Sr. Digital Product Marketing Manager
Core
Develop and execute digital marketing strategies to drive client awareness, engagement, acquisition, and retention across all client segments while delivering personalized digital experiences.
Role type
Senior Digital Product Marketing Manager
Builds
Digital experiences and client engagement strategies
Domain
Financial services / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, MarTech stack expertise, CMS platform management, Data analytics, A/B and multivariate testing, Cross-functional collaboration, Project management
Preferred skills
Financial services experience, Fintech experience, Adobe Experience Manager proficiency
Technologies
Google Analytics, Adobe Analytics, Salesforce Marketing Cloud, Adobe Experience Manager
Responsibilities
Lead digital transformation and continuous improvement by partnering with cross-functional teams; Leverage deep expertise in CMS and MarTech to build digital experiences; Monitor performance metrics and lead optimization efforts including A/B testing; Collaborate with marketing, product, UX/UI, and web production teams.
Seniority
Senior, hands-on IC