Sr. Digital Product Marketing Manager
Core
Develop and execute digital marketing strategies to drive client awareness, engagement, acquisition, and retention across all client segments within the financial services industry.
Role type
Senior Digital Product Marketing Manager
Builds
Digital experiences and personalized client journeys leveraging CMS platforms and MarTech stacks
Domain
Financial Services / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, CMS platform expertise, MarTech stack proficiency, data analytics, A/B and multivariate testing, cross-functional collaboration, project management
Preferred skills
Financial services or fintech experience, Adobe Experience Manager, Salesforce Marketing Cloud, Google or Adobe Analytics
Technologies
Adobe Experience Manager, Salesforce Marketing Cloud, Google Analytics, Adobe Analytics
Responsibilities
Serve as primary point of contact for digital initiatives aligned to strategic business units; Lead digital transformation by partnering with cross-functional teams; Champion innovation by applying emerging digital trends; Leverage CMS and MarTech to build digital experiences; Develop strategies to drive awareness, engagement, and acquisition; Use customer insights to create personalized digital experiences; Monitor performance metrics and lead optimization efforts including A/B testing.
Seniority
Senior, hands-on IC