(Senior) Customer Analytics & Data Science Manager
Core
Develop and manage data-driven targeted marketing execution and customer contact strategies to drive digital sales and business performance.
Role type
Senior Customer Analytics & Data Science Manager
Builds
Data marketing strategies, predictive models, customer segmentation, and performance reports for business units.
Domain
Financial Services / FinTech / Digital Sales
Deliverable
dashboards & analysis
Required skills
Data analytics, predictive modeling, customer segmentation, digital sales strategy, performance reporting, team leadership, SQL, Python, SAS, Microsoft Office, Google Analytics 4, Adobe Analytics, Tableau, Pega, Salesforce
Preferred skills
Banking/FinTech industry experience, AI Decisioning, CRM platforms, Mandarin fluency
Technologies
SAS, SQL, Python, Microsoft Excel, PowerPoint, Google Analytics 4, Adobe Analytics, Tableau, Pega, Salesforce
Responsibilities
Develop targeted marketing execution and customer contact strategies; Identify opportunities for data/digital innovations in driving digital sales; Apply data science insights (predictive models, segmentation) to marketing campaigns; Monitor digital business performance and deliver actionable insights; Develop performance reports to evaluate campaign effectiveness; Lead the digital sales team to implement data marketing strategies.
Seniority
Senior, managerial level
