ANALISTA MARKETING INSTITUCIONAL PL
Core
Analyze performance, quality of leads, conversion, and costs to optimize digital acquisition strategies and support business decisions.
Role type
Senior Marketing Analyst (Institutional/Digital)
Builds
Dashboards, reports, and attribution analysis for digital acquisition channels.
Domain
Financial services / Insurance / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Performance Marketing, Growth Marketing, Digital Marketing Analytics, Data Analysis, Lead Generation, Funnel Conversion, Tagging and Tracking, CAC/CPL/CPA/ROAS metrics, GA4, Data Lake, Power BI, Advanced Excel/Google Sheets
Preferred skills
Business acumen, Curiosity, Proactivity, Results orientation, Technology and AI interest, Financial services/Insurance experience
Responsibilities
Monitor performance indicators and funnel evolution; Identify optimization opportunities; Develop dashboards and attribution reports; Analyze digital acquisition and lead generation performance; Partner with Digital, Commercial, and Data teams; Structure metrics for acquisition scale and efficiency.