Director, Data Strategy, Data Products & Activation
Core
Lead the end-to-end marketing data strategy, building a unified, governed, AI-ready data foundation and a portfolio of activation-ready data products for the marketing organization.
Role type
Director, Data Strategy & Data Product Management
Builds
A unified marketing data platform, certified AI-ready data products, and a self-serve data environment for marketers.
Domain
Marketing Technology (MarTech), Data Strategy, Enterprise Data Management
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Data strategy formulation, data product lifecycle management, data governance (metadata, lineage, catalog, quality), identity resolution, CDP platform expertise, marketing automation, enterprise data architecture, executive stakeholder management, privacy compliance, closed-loop measurement.
Preferred skills
Financial services/insurance industry experience, AI/ML enablement, cloud-native data stacks, Agile/Design Thinking methodologies, advanced degree, data governance certifications.
Technologies
Adobe Experience Platform, Marketo, SFMC, Enterprise Data Warehouse (EDW), Identity Resolution tools, Data Catalogs.
Responsibilities
Define and maintain a multi-year data product portfolio plan; establish data governance operating models and identity resolution capabilities; partner with Privacy and Legal to ensure compliant data usage; own the data layer for CDP and marketing automation platforms; lead a blended team of employees and contractors; serve as an alignment hub across Marketing, Analytics, Technology, and Enterprise Data Office.
Seniority
Director, strategic leadership with hands-on product and architecture oversight
