Product Marketing Manager
Core
Plan, execute, and optimize integrated marketing strategies for network audio and system device portfolios to drive product awareness, demand, and bottom-line impact.
Role type
Product Marketing Manager (B2B)
Builds
Integrated marketing campaigns and product launch plans for network audio and system devices
Domain
IT / Network Audio / Security
Deliverable
product features
Required skills
Integrated marketing strategy, B2B marketing, product positioning, content development, marketing automation, competitor analysis, ROI measurement, cross-functional collaboration
Preferred skills
Channel sales model experience, network audio or system devices domain knowledge, Pardot, Salesforce/CRM
Technologies
Pardot, Salesforce
Responsibilities
Create and execute integrated marketing strategies, work with product and technical teams on go-to-market plans, design product messaging and positioning, coordinate long-term portfolio strategy, generate awareness and demand through campaigns, evaluate competitor marketing, measure and optimize marketing ROI
Seniority
Mid-Senior, hands-on IC
