Product Marketing Manager - Marketing
Core
Develop and execute integrated product marketing strategies for Axis Access Control and Intercoms portfolios to drive demand and support sales.
Role type
Product Marketing Manager (B2B)
Builds
Product launch plans, marketing campaigns, and go-to-market strategies for access control and intercom products.
Domain
Security industry (Access Control, Intercoms, Video Surveillance)
Deliverable
product features
Required skills
B2B marketing strategy, product messaging and positioning, campaign management, ROI analysis, competitor analysis, content development, solution selling, cross-functional collaboration, project management, CRM proficiency.
Preferred skills
Channel sales model experience, marketing automation platform experience, Pardot, Salesforce, IT or security industry background.
Responsibilities
Create and execute integrated marketing strategies, work with technical teams on product releases, design product messaging, generate awareness via campaigns, measure and optimize marketing ROI, evaluate competitor marketing.
Seniority
Mid-Senior, hands-on IC