Foods ID Head of Integrated Demand, Media & Insights
Core
Enterprise leader connecting consumer and market insight, media, and digital commerce to accelerate profitable growth across the Foods portfolio in Indonesia.
Role type
Senior Marketing Head of Integrated Demand, Media & Insights
Builds
Integrated growth strategy, media investment framework, and measurement programs for the Foods portfolio
Domain
FMCG / Consumer Goods / Food & Beverage
Required skills
Strategic planning, media planning, digital commerce, consumer behavior analysis, market research, stakeholder management, team leadership, budget management, data synthesis
Preferred skills
Postgraduate qualification, experience in complex consumer business, emerging technology navigation
Technologies
Digital platforms, retail media, data sources
Responsibilities
Lead integrated Media, Commerce and Consumer & Market Insights agenda; Partner with leadership to turn intelligence into strategic choices; Own holistic media strategy and investment framework; Connect brand building with digital commerce; Establish integrated measurement and research programs; Build partnerships with internal and external stakeholders; Lead agency governance and team performance
Seniority
Senior, hands-on IC