Brand Manager, Dove Men Deos Innovation and Engagement NA
Core
Drive business growth, innovation, and consumer-centric marketing for the Dove Men+Care deodorants portfolio in North America.
Role type
Associate Brand Manager (FMCG Personal Care)
Builds
New deodorant products, integrated marketing campaigns, and brand equity initiatives.
Domain
Fast-Moving Consumer Goods (FMCG), Personal Care, Men's Grooming
Deliverable
product features
Required skills
Strategic planning, cross-functional project management, consumer insights analysis, product launch execution, marketing campaign development, data interpretation
Preferred skills
Experience with syndicated data, comfort working through ambiguity, stakeholder alignment
Technologies
Syndicated data tools, consumer insight platforms
Responsibilities
Develop category and competitive insights to identify growth opportunities; manage innovation workstreams from concept to launch; develop integrated marketing campaigns to drive awareness and trial; monitor business performance and translate data into actionable recommendations; partner with R&D, Supply Chain, and Finance to develop scalable product solutions; serve as the marketing point person for defined project workstreams.
Seniority
Mid-level, hands-on IC