Consumer Tech Analyst
Core
Own and drive performance of digital consumer platforms (DTC, brand websites, expert platforms) for Foods and Home Care brands, ensuring commercial impact and consumer experience.
Role type
Consumer Tech Analyst
Builds
DTC revenue streams, brand websites, expert counselling platforms (NutriTalk, Healthometer), and digital campaign journeys.
Domain
FMCG, Digital Consumer Ecosystem, E-commerce
Deliverable
product features
Required skills
Digital platform management, DTC strategy, Analytics, SEO/GEO, First-party data capture, Agency management, Project management
Preferred skills
Stakeholder coordination, Problem solving, Cross-functional execution
Technologies
DTC platforms, Brand websites, Expert counselling platforms, Analytics tools, SEO/GEO tools
Responsibilities
Monitor traffic, conversion, engagement, and revenue; Manage expert platform operations across clinics; Coordinate digital campaign builds and content refreshes; Drive data automation and governance; Monitor site uptime and security risks; Partner with Brand, Data, Tech, and Cyber teams.
Seniority
Junior to Mid-level, hands-on IC