Media and Data Lead
Core
Lead Vietnam's integrated media and audience strategy across brands, turning media into a growth engine by orchestrating investment, managing vendor partnerships, and ensuring activation-ready audiences.
Role type
Senior IC media and data strategy lead
Builds
End-to-end media direction, vendor partnerships, and activation-ready audience segments for FMCG brands
Domain
FMCG / Digital Media & Data
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media investment orchestration, agency management, audience segmentation, data clean rooms, MMM/attribution, media buying platforms, privacy compliance, strategic influencer skills
Preferred skills
Retail media leadership, cross-functional team mobilization, crisis communication support
Technologies
Google Ads, DV360, Meta, The Trade Desk
Responsibilities
Orchestrate 1UL investment across business units to secure commercial rates and joint business plans; Lead agency management including contractual delivery and performance governance; Translate business unit briefs into audience segmentation and produce activation-ready audiences; Co-lead content projects to amplify brand storytelling; Run robust measurement including MMM and incrementality testing to publish executive-ready scorecards
Seniority
Senior, hands-on IC