Director, Audiences, Data & Measurement - DMN
Core
Define audience strategy, measurement standards, and tooling roadmaps for Dick's Media retail platform to drive advertiser growth and operational efficiency.
Role type
Director, Retail Media Strategy & Data
Builds
Retail media platform capabilities, audience activation frameworks, and closed-loop measurement systems for advertisers
Domain
Retail media, digital advertising, data privacy, and measurement
Deliverable
product features
Required skills
Audience segmentation, retail media strategy, data privacy governance, measurement methodology, workflow automation, cross-functional leadership, talent management
Preferred skills
Clean room architecture, multi-touch attribution, first-party data activation, self-service platform design
Technologies
Data cloud platforms, BI tools, clean rooms
Responsibilities
Define audience strategy and taxonomy; establish measurement standards and incrementality methodologies; set tooling and automation roadmaps; partner with engineering and data science teams; lead talent development and team engagement
Seniority
Director, strategic leadership with hands-on roadmap ownership