Senior Brand Manager - Home Care (Thailand)
Core
Lead brand strategy and execution for Unilever's Home Care portfolio in Thailand to drive growth and market share.
Role type
Senior Brand Manager (FMCG)
Builds
Brand marketing plans, consumer campaigns, product launches, and promotional initiatives for Home Care products.
Domain
Consumer Goods / Home Care / Thailand
Deliverable
product features
Required skills
Brand strategy, P&L management, cross-functional team leadership, market analysis, product launch management, stakeholder management, financial planning, media planning, e-commerce knowledge
Preferred skills
Home Care category expertise, social-first marketing
Technologies
None stated
Responsibilities
Develop and execute brand marketing plans, drive innovation and activation initiatives, manage end-to-end product launches, analyze consumer and competitive data, monitor brand performance, partner with Sales and Supply Chain teams, manage external agency relationships
Seniority
Senior, hands-on IC