Senior Brand Manager - Thailand Home Care (Breeze)
Core
Lead the growth and success of Breeze, a leading Home Care brand in Thailand, by driving brand strategy, innovation, and commercial performance.
Role type
Senior Brand Manager (FMCG)
Builds
Home care products and brand equity for the Breeze brand in Thailand
Domain
Fast-Moving Consumer Goods (FMCG), Home Care
Deliverable
product features
Required skills
Brand strategy development, P&L management, consumer and competitive analysis, project management, sales analysis, budgeting, forecasting, media planning, public relations, e-commerce management, cross-functional team leadership
Preferred skills
Home care product experience, social-first marketing expertise
Technologies
None explicitly stated
Responsibilities
Lead the development of the Brand Marketing Plan and long-term growth strategy; Identify growth opportunities through consumer, category, customer, channel, and competitive analysis; Drive brand performance and profitability through strong P&L management; Lead innovation, activation, advertising, and promotional initiatives; Manage product launches, relaunches, market development projects, and cost-saving initiatives; Develop launch plans, customer sell-in strategies, and manage legal and regulatory considerations; Own brand budgets and ensure delivery of business objectives; Provide input into forecasting, financial updates, and performance tracking; Monitor key brand health and commercial metrics (6Ps) and drive corrective actions when needed
Seniority
Senior, hands-on IC