Customer Marketing Manager, Foodservice
Core
Lead growth for Care&Cure, Canteens, and Home Meal Replacements segments via omnichannel campaigns and partner ecosystems.
Role type
Senior B2B Operator Marketing Manager
Builds
Omnichannel marketing campaigns, partner ecosystems, and customer engagement programs for foodservice operators
Domain
Foodservice / B2B Marketing
Deliverable
product features
Required skills
Omnichannel campaign management, Integrated Business Plan (IBP) development, partner ecosystem management, customer-centric sales funnel expertise, digital marketing (lead gen, SEO, conversion optimization), data analytics (PowerBI, Adobe Analytics), stakeholder management
Preferred skills
Foodservice industry experience, agency management, content creation, project management
Technologies
PowerBI, Adobe Analytics
Responsibilities
Lead multi-disciplinary team to develop Integrated Business Plan, execute end-to-end omnichannel campaigns, build and manage partner ecosystems, drive engagement for large chain customers, identify market trends, optimize marketing budget
Seniority
Senior, hands-on IC