Portfolio Marketing Manager - Foodservice NL
Core
Strategic portfolio management for Unilever Foodservice NL, translating chef/operator needs into growth plans and managing product launches/simplification.
Role type
Senior IC portfolio marketing manager (foodservice)
Builds
Strategic portfolio plans, product launches, relaunches, and category communication for B2B chefs and caterers.
Domain
Foodservice / B2B FMCG
Deliverable
product features
Required skills
Strategic portfolio planning, mix development, launch management, category simplification, pricing strategy, project management, P&L analysis, market insight analysis, brand communication, stakeholder management
Preferred skills
Food industry business acumen, multinational environment experience, operational execution excellence, analytical thinking
Technologies
Integrated Business Plan (IBP) systems, digital marketing platforms
Responsibilities
Manage the current portfolio mix for the Netherlands; Lead mix development for innovations and renovations; Drive growth through Integrated Business Plan execution; Act as main interface between Netherlands and Global/European teams; Provide brand/category content for launches; Train sales force on product knowledge; Implement strategic pricing and track market performance.
Seniority
Senior, hands-on IC