Lead Product Marketing
Core
Design, develop, and implement launch strategies and marketing programs to position products within the AT&T portfolio, drive customer engagement, and support sales growth.
Role type
Lead Product Marketing Manager
Builds
Marketing programs and strategic insights for the AT&T portfolio
Domain
Telecommunications / Consumer Services
Deliverable
product features
Required skills
Market and customer research, strategic insights development, national-to-local strategy alignment, growth opportunity consultation, strategic planning and innovation
Preferred skills
Data analytics, customer segmentation, journey mapping
Technologies
None explicitly stated
Responsibilities
Conduct and analyze market and customer research to evaluate market share and competitive landscapes; Develop and present strategic insights and executive-ready presentations; Drive national-to-local marketing strategies by partnering with cross-functional teams; Consult on marketing and growth opportunities to optimize effectiveness; Support strategic planning and innovation through market monitoring and localized analyses
Seniority
Senior, hands-on IC with strategic autonomy