Field Marketing Manager
Core
Drive field marketing strategy to support mainstream market segments business growth by delivering comprehensive market insights, technology assessment, competitive positioning, and customer engagement programs.
Role type
Field Marketing Manager
Builds
Go-to-market strategies, market intelligence, and customer engagement programs for mainstream market segments
Domain
Semiconductor industry / High-tech
Deliverable
product features
Required skills
Market analysis, competitive intelligence, strategic marketing, translating technical insights into business value propositions, data-driven decision making
Preferred skills
B2B experience, semiconductor industry experience
Technologies
None stated
Responsibilities
Analyze macro environment, end-market trends, semiconductor ecosystem, and fab capacity plans to identify opportunities; Conduct SWOT analyses of global and local competitors and track market share and positioning; Develop and execute field marketing plans aligned with business priorities; Capture customer needs, feedback, and market signals to influence product and solution strategy; Develop marketing assets, value propositions, and campaigns targeting mainstream customers; Measure campaign effectiveness, customer engagement, and contribution to pipeline growth
Seniority
Mid-level, execution-focused IC
