Senior Product Marketing Manager
Core
Lead strategy for consumer-facing propositions by defining target segments, value propositions, and go-to-market plans to drive adoption.
Role type
Senior Product Marketing Manager (Consumer Services)
Builds
Consumer-facing propositions and go-to-market strategies
Domain
Consumer services, digital, B2C
Deliverable
product features
Required skills
Product marketing, product strategy, customer insight, data-informed decision making, narrative distillation, stakeholder management
Preferred skills
AI and emerging technologies usage, autonomy in prioritization
Technologies
AI, emerging technologies
Responsibilities
Define target customer segments and value propositions; Lead go-to-market strategies for new products and features; Partner with Product and Analytics to deliver commercial outcomes; Translate complex product capabilities into clear narratives; Influence senior stakeholders on positioning.
Seniority
Senior, hands-on IC
