AVP-Commercialization - Wireless Customer Growth
Core
Lead customer growth strategy and team to maximize customer lifetime value through acquisition, retention, and expansion initiatives for AT&T's wireless business.
Role type
Senior VP-level Commercialization Leader (Customer Growth)
Builds
Customer acquisition and retention strategies, lifecycle management processes, and cross-functional alignment for wireless services.
Domain
Telecommunications / Wireless / Consumer Services
Deliverable
product features
Required skills
Strategic planning, data analysis, customer segmentation, lifecycle management, team leadership, cross-functional collaboration, stakeholder management, business strategy, recurring revenue model experience, customer journey optimization
Preferred skills
Experience in consumer analytics, pricing strategy, channel management, C-level presentation skills
Technologies
Data analytics tools, CRM systems, marketing automation platforms
Responsibilities
Define and execute comprehensive customer strategies (acquisition, retention, lifetime value), monitor customer health and segmentation, optimize onboarding and lifecycle processes, partner with Marketing/Product/Sales to align offers and messaging, lead a customer success team, advocate for customer needs in senior leadership meetings
Seniority
Vice President, strategic leadership & team management