Head of Customer Base Management
Core
Lead the development of B2B customer relationships across the entire lifecycle (onboarding, engagement, retention, growth, win-back) to drive sustainable business growth and profitability.
Role type
Senior leadership, B2B Customer Lifecycle Management
Builds
Customer lifecycle strategy, lifecycle programs, customer journeys, and data-driven activation initiatives for Telia's B2B base.
Domain
Telecommunications, B2B services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Team leadership and coaching, strategic planning, cross-functional partnership, data-driven decision making, commercial mindset, operational execution
Preferred skills
Experience in telecom or subscription-based businesses, experience in CRM or customer value management
Technologies
CRM, Data & Analytics tools
Responsibilities
Lead and develop a high-performing team, shape and evolve the B2B customer lifecycle strategy, create customer value through targeted communication and activation, partner across functions to transform insights into actions
Seniority
Senior, hands-on IC with leadership scope
