Gerente Marketing Jr (Hemmer e Quero)
Core
Liderar a estratégia de IMC (Comunicação Integrada de Marketing) para as marcas Hemmer e Quero, impulsionando o crescimento do negócio e o valor das marcas por meio de planos de comunicação integrados.
Role type
Marketing Manager (Brand Strategy & Integrated Communications)
Builds
Integrated communication campaigns and brand activation initiatives for Hemmer and Quero brands
Domain
FMCG / Food & Beverage
Deliverable
product features
Required skills
Integrated Marketing Communications (IMC), Brand Strategy, Cross-functional collaboration, Agency management, Consumer insights, Project management, Budget management, Trend identification
Preferred skills
Advanced English, Experience with external agencies
Technologies
N/A
Responsibilities
Develop and execute integrated communication plans, Manage annual activation and content calendar, Ensure brand consistency across omnichannel touchpoints, Lead integrated approach in media, content, PR, and influencer marketing, Partner with Category, Innovation, and Sales teams, Provide strategic guidance to media and communication agencies, Monitor campaign effectiveness and brand metrics, Manage project schedules and budgets, Identify new communication trends and innovation opportunities
Seniority
Mid-level, hands-on manager