Trade Marketing Executive- Africa Hub
Core
Translate commercial and brand priorities into effective in-market execution to strengthen visibility, distribution, and shopper engagement across the Africa Hub's focus and distributor-led markets.
Role type
Trade Marketing Executive
Builds
Trade marketing plans, in-market activities, POSM deployment, and consumer promotions
Domain
FMCG / Retail / Africa
Deliverable
product features
Required skills
Trade marketing execution, distributor and agency coordination, POSM deployment, consumer promotions planning, budget tracking, performance analysis, retail activation
Preferred skills
Project management, analytical skills, commercial acumen, stakeholder management
Technologies
POSM management tools, performance tracking systems
Responsibilities
Translate Africa Hub commercial and brand priorities into trade marketing plans for assigned markets; Coordinate distributors and agencies to execute in-market activities on time, in full and in line with approved plans; Manage POSM, key visuals and other trade marketing assets, ensuring effective deployment and accurate tracking; Support distribution growth, portfolio expansion and in-store execution priorities across focus and distributor-led markets; Plan and coordinate consumer promotions and local activations with Business Development Managers and relevant marketing teams; Track execution, spend and performance against agreed KPIs, highlighting gaps and recommending corrective actions; Monitor competitor activity, shopper behaviour and local market developments to identify execution opportunities; Provide clear updates on activity status, results, risks and next steps for commercial reviews; Ensure all activities comply with company standards, brand guidelines, approval processes and agreed budgets; Build effective working relationships with distributors, agencies and cross-functional teams across the Africa Hub.