Manager, Consumer Insights- Hydration
Core
Strategic business partner driving growth in the Hydration, Desserts & Meals Business Unit by developing and executing strategy on beverage mixes including Mio and Crystal Light.
Role type
Manager, Consumer Insights
Builds
Beverage mix strategies, consumer targeting plans, brand positioning, and communication evaluation.
Domain
FMCG / Beverage Industry
Deliverable
product features
Required skills
Strategic business partnering, consumer research methodologies, primary and secondary data analysis, syndicated research tools proficiency, cross-functional influence, project leadership, team coaching, data pattern recognition.
Preferred skills
Client-side insights experience, startup agility, ability to build functions from scratch.
Responsibilities
Develop and execute strategy on beverage mixes, influence key decisions on consumer targeting and brand positioning, manage ambiguity in a fast-paced environment, build out a function against a blank slate, coach and develop a high-performing team.
Seniority
Manager, hands-on IC with team leadership
