Senior Brand Marketing Associate - Canada Coffee
Core
Drive overall category growth for retailers and bring the brand plan to life for consumers through consumption analysis, consumer insight generation, concept ideation, and product development.
Role type
Senior Brand Marketing Associate (CPG)
Builds
Coffee products and brand strategies for the Canada Coffee portfolio
Domain
Consumer Packaged Goods (CPG) / Coffee Industry
Deliverable
product features
Required skills
analytical skills, financial acumen, project management, budget management, commercialization process management
Preferred skills
understanding of consumer culture, trends, and interests, passion for coffee
Technologies
Nielsen data, Microsoft Office (Excel, PowerPoint)
Responsibilities
Perform detailed analysis on large data sets to derive insights and interpret findings for leadership; Drive commercialization process for innovation and renovation projects; Support building future coffee strategy with now/near/next planning; Manage brand activations such as in-store product demos; Manage budget for Canada Coffee
Seniority
Mid-level, hands-on IC
