Manager, ECM Operations
Core
Strategic business advisor partnering with brand teams to plan, create, and execute retail media, customer marketing, and digital shelf initiatives to drive sales and commercial outcomes.
Role type
Manager, ECM Operations (Retail Media & Customer Marketing)
Builds
Retail media campaigns, customer marketing activations, and integrated eCommerce strategies for CPG brands.
Domain
Consumer Packaged Goods (CPG), Retail Media, eCommerce
Deliverable
product features
Required skills
eCommerce strategy, retail media planning, data fluency, project management, stakeholder management, creative oversight, performance reporting
Preferred skills
CPG industry experience, creative evaluation, digital performance KPIs
Technologies
eCommerce platforms, retail media networks, data visualization tools
Responsibilities
Partner with brand teams to translate business priorities into retail media and customer marketing plans; develop sales materials and retail briefs; manage timelines and delivery for retail programs; consolidate data for monthly business unit reporting; provide creative oversight and ensure adherence to standards across retail executions.
Seniority
Manager, hands-on IC with strategic advisory responsibilities