Brand Manager, Away From Home - Philadelphia
Core
Develop brand business strategy, portfolio management, and integrated communications for the Philadelphia brand within the Away from Home foodservice business to accelerate growth.
Role type
Brand Manager (Foodservice/CPG)
Builds
Brand share growth, product portfolio plans, and B2B/B2B2C media strategies for the Philadelphia brand.
Domain
Foodservice / CPG / Brand Management
Deliverable
product features
Required skills
Business analytics, portfolio management, marketing plan development, cross-functional team management, marketing campaign development
Preferred skills
Experience in established or startup CPG company, agency side experience (advertising, consulting, media)
Technologies
N/A
Responsibilities
Apply business analytics to drive brand objectives; deliver monthly consumption/share analysis; manage SKU rationalization and pack/price architecture; develop three-year product portfolio plans; lead B2B and B2B2C media strategy execution.
Seniority
Mid-Senior, hands-on IC