Brand Manager - Brand & Creativity
Core
Translating platform-led brand strategy into consumer-facing communications plans and leading execution for a portfolio of iconic brands and scale programs.
Role type
Brand Manager (Brand & Creativity)
Builds
Integrated marketing campaigns, brand communications, and consumer touchpoint activations for a portfolio of brands.
Domain
Consumer Packaged Goods (CPG) / Brand Marketing
Deliverable
product features
Required skills
Integrated campaign leadership, creative judgment, agency management, strategic communications planning, cross-functional stakeholder alignment, creative brief development, performance reporting, multi-channel execution, partnership management.
Preferred skills
Experience in CPG or agency environments, managing sports and music partnerships.
Technologies
N/A
Responsibilities
Translate brand strategy into consumer-facing communications plans; lead execution of existing scale programs and define new ones; define communications approach including creative, media, PR, and connections planning; own brand voice across the full consumer funnel; lead end-to-end communications planning and align internal stakeholders; develop and deliver creative briefs to internal and external partners; evaluate creative work against strategy and brand voice; lead creative development and production across above-the-line, in-store, and away-from-home channels; manage sports, music, and lifestyle partnerships; lead connections planning to ensure campaigns are brought to life across relevant touchpoints; assess campaign performance and reporting; deliver communications initiatives on time and on budget.
Seniority
Mid-to-Senior, hands-on IC
