Brand Manager - Innovation (Multiple Positions)
Core
Manage the creation and validation of a multi-year innovation strategy and pipeline for CPG products, driving category growth and bringing bold new concepts to life for consumers and retailers.
Role type
Senior Brand Manager (Innovation)
Builds
New CPG products, packaging designs, and innovation strategies for retail distribution.
Domain
Consumer Packaged Goods (CPG) / Retail Innovation
Deliverable
product features
Required skills
CPG product commercialization lifecycle management, stage gate process execution, cross-functional team leadership, consumer insight generation, syndicated data analysis (Nielsen/Circana/IRI), packaging design management, business case development
Preferred skills
Experience managing multiple projects simultaneously, resourcefulness, consumer-first mindset, challenging the status quo
Technologies
Nielsen, Circana/IRI
Responsibilities
Manage the creation and validation of a multi-year innovation strategy and Now, Near, Next pipeline; Execute the innovation strategy by collaborating with cross-functional teams (R&D, insights, operations, sales, finance) to validate desirability, feasibility, and viability; Manage agency relationships for packaging design and lead consumer validation; Own innovation through the stage gate process providing visibility to senior leadership; Leverage syndicated data sources to understand category performance and drive business impact; Champion an innovation culture across the Marketing team.
Seniority
Senior, hands-on IC