Brand Manager - Innovation (Multiple Positions)
Core
Manage the full lifecycle of CPG product commercialization from idea generation to retail distribution, driving category growth through innovation strategies and consumer insights.
Role type
Senior Brand Manager (Innovation)
Builds
New product concepts, packaging designs, and multi-year innovation pipelines for consumer goods.
Domain
Consumer Packaged Goods (CPG) / Retail Innovation
Deliverable
product features
Required skills
CPG product commercialization lifecycle management, stage gate process execution, cross-functional team leadership, consumer insight generation, syndicated data analysis, project management, agency relationship management
Preferred skills
Experience with Nielsen or Circana/IRI data sources, ability to manage multiple projects simultaneously
Technologies
Nielsen, Circana/IRI
Responsibilities
Manage creation and validation of multi-year innovation strategy and Now, Near, Next pipeline; Execute strategy by collaborating with R&D, insights, quality, operations, sales, and finance; Manage agency relationships for packaging design; Own innovation through stage gate process; Leverage syndicated data to understand category performance; Champion innovation culture across the marketing team
Seniority
Senior, hands-on IC