Brand Manager BTP
Core
Drive growth and market share for Heinz Frito and Base Tomato Products in the Benelux region through strategic planning, integrated communications, and innovation execution.
Role type
Brand Manager (FMCG)
Builds
Consumer packaged goods portfolio (Frito & Base Tomato Products)
Domain
Food & Beverage / FMCG
Deliverable
product features
Required skills
Strategic planning, integrated communications strategy, innovation management, consumer insights analysis, competitive dynamics monitoring, budget management
Preferred skills
Creative direction, stakeholder management, team leadership, data-driven decision making
Technologies
N/A
Responsibilities
Lead long-term strategy for base tomato products in Benelux; define and deliver integrated communications strategy; execute innovation roll-outs; monitor competitive dynamics and translate insights into actions; manage allocated marketing budget; support senior brand marketers in marketing transformation
Seniority
Mid-Senior, hands-on IC