Director, Brand Communications - Oscar Mayer
Core
Lead communication strategy and creative output for the Oscar Mayer brand portfolio, evolving iconic assets like the Wienermobile into cultural engines.
Role type
Director, Brand Communications
Builds
Integrated marketing campaigns, experiential activations, and the 'Oscarverse' brand world for Oscar Mayer products.
Domain
Fast-Moving Consumer Goods (Food & Beverage)
Deliverable
product features
Required skills
Brand strategy, creative development, agency management, experiential marketing, cross-functional leadership, project management
Preferred skills
Brand side experience in FMCG, experiential marketing
Technologies
None stated
Responsibilities
Set communications strategy across cold cuts, bacon, and hot dog categories; lead creative development from briefing to launch; oversee the Wienermobile program and Wienie 500 event; build and manage agency partners; lead and develop direct reports.
Seniority
Director, strategic leadership with hands-on execution