Director, Brand Communications - Oscar Mayer
Core
Lead communication strategy and creative output for the Oscar Mayer portfolio, evolving the Wienermobile program into an experiential engine and building the 'Oscarverse' brand world.
Role type
Director, Brand Communications (CPG)
Builds
Integrated marketing campaigns, experiential activations (Wienermobile, Wienie 500), and brand creative assets.
Domain
Fast-Moving Consumer Goods (Food & Beverage)
Required skills
Strategic communications planning, end-to-end creative development, agency management, experiential marketing, cross-functional team leadership, data-informed media planning, brand strategy alignment.
Preferred skills
Brand side experience in FMCG, experiential marketing expertise.
Technologies
None stated
Responsibilities
Set communications strategy across cold cuts, bacon, and hot dog categories; lead creative development from briefing to launch; oversee the Wienermobile program and annual Wienie 500 event; coach agency teams and manage agency mix; lead and develop direct reports.
Seniority
Director, strategic leadership with hands-on execution
