Product Launch Specialist
Core
Leads planning and coordination of go-to-market activities for new products, major updates, and price list changes in the cybersecurity and data protection industry.
Role type
Product Launch Specialist (Go-to-Market Program Manager)
Builds
Integrated launch plans, launch assets, communications, and sales enablement materials for Acronis products.
Domain
Cybersecurity, Data Protection, SaaS, Managed Service Provider (MSP) ecosystem
Deliverable
product features
Required skills
Project management, cross-functional stakeholder alignment, launch readiness management, asset coordination, communication scheduling, sales/marketing enablement, post-launch analysis, global/regional execution coordination, price list update management, risk assessment
Preferred skills
Knowledge of cybersecurity, cloud services, SaaS, MSP ecosystem, AI tools usage (ChatGPT, Claude)
Technologies
Project management and collaboration tools, CRM data, reporting dashboards
Responsibilities
Own launch planning and coordination from intake to post-launch review; Drive cross-functional alignment and track commitments; Manage launch readiness and scope changes; Coordinate launch assets (messaging, content, documentation); Orchestrate launch communications; Coordinate sales and marketing enablement and analyst briefings; Incorporate partner input; Align global and regional execution; Coordinate product and feature discontinuations; Coordinate price list updates; Measure results and improve execution
Seniority
Mid-level, hands-on IC
