Senior Digital Marketing Manager
Core
Lead digital strategy, search visibility, conversion optimization, and front-end development for a multi-domain web ecosystem to drive traffic, engagement, and conversion.
Role type
Senior Manager, Digital Marketing (Web & SEO)
Builds
Web properties, conversion experiments, SEO strategies, and analytics dashboards
Domain
Digital Marketing / Web Development / SEO
Deliverable
product features
Required skills
Digital marketing strategy, Webflow development, Conversion Rate Optimization (CRO), Technical SEO, A/B and multivariate testing, GA4 analytics, HTML/CSS/JavaScript
Preferred skills
Answer Engine Optimization (AEO), structured data for AI search, multi-domain web management
Technologies
Webflow, GA4, Google Search Console, VWO, Optimizely, AB Tasty
Responsibilities
Own front-end development in Webflow including component building and CMS management; Lead CRO program via hypothesis development and experiment execution; Establish governance for design systems, analytics, and SEO; Develop organic search strategy including technical SEO and AEO; Partner with marketing and product teams to deliver web initiatives; Own reporting and insights from analytics platforms.
Seniority
Senior, hands-on IC with strategic leadership
