Business Analyst/Data Analyst Lead Management and Marketing Automation
Core
Lead Business/Data Analyst bridging Marketing, Sales, and IT to transform customer engagement and optimize the demand creation to opportunity process using Lead Management and Marketing Automation systems.
Role type
Senior IC Business Analyst / Data Analyst Lead
Builds
Global, best-in-class online customer experience and demand creation solutions
Domain
Semiconductor / GoToMarket IT / Marketing Automation
Required skills
IT project management, Scaled Agile, functional design, business workflow creation, risk mitigation, stakeholder communication, AI/ML strategy, software development lifecycle knowledge, GDPR compliance
Preferred skills
Jira, OneTrust, ServiceNow, responsible AI practices
Technologies
Salesforce, Eloqua, Marketo, Nova Silva, ZoomInfo, ServiceNow, Jira, OneTrust, SaaS, Cloud services
Responsibilities
Manage IT projects in Lead Management/Marketing Automation domain, develop project plans and approaches, identify and mitigate risks, drive implementation with development teams, conduct IT acceptance testing, coordinate project deployment, resolve production issues, gather and analyze business requirements, develop high-level functional designs, analyze solutions for automation and AI/ML value
Seniority
Senior, hands-on IC with lead responsibilities