Product Marketing Director
Core
Lead product business planning and go-to-market strategy for NXP's Wallet (NFC/eSE/eUICC) and UWB product lines in Mobile and IoT markets.
Role type
Product Marketing Director
Builds
Go-to-market plans, product positioning, pricing, and ecosystem partnerships for Americas, Japan, and EMEA regions.
Domain
Semiconductors, Mobile, IoT, NFC, UWB
Deliverable
product features
Required skills
Product management, market sizing (TAM/SAM/SOM), competitive analysis, revenue forecasting, go-to-market planning, partnership management, customer presentation, ecosystem development
Preferred skills
Mobile OEM experience, creating customer-facing presentations, presenting to industry analysts and at trade shows
Technologies
NFC, eSE, eUICC, UWB
Responsibilities
Develop and execute go-to-market plans for SET product lines; Manage the opportunity funnel across OEM, Tier 1, and module vendors; Maintain short and long-term forecasts; Define product roadmap based on customer applications and competitor solutions; Develop customer presentations to support design in process; Drive outbound marketing activities including product launches and trade shows.
Seniority
Director, strategic leadership
