Product Marketing Director
Core
Lead product business planning and go-to-market strategy for NXP's Wallet (NFC/eSE/eUICC) and UWB product lines in Mobile and IoT markets.
Role type
Director-level Product Marketing
Builds
Go-to-market plans, product positioning, pricing, and ecosystem partnerships for NFC and UWB technologies.
Domain
Semiconductors, Mobile, IoT, NFC, UWB
Deliverable
product features
Required skills
Product marketing, go-to-market strategy, market sizing (TAM/SAM/SOM), competitive analysis, product positioning, pricing, forecasting, partnership management, ecosystem development, customer presentations
Preferred skills
Mobile OEM experience, trade show presentation, industry analyst engagement
Technologies
NFC, eSE, eUICC, UWB
Responsibilities
Develop and execute GTM plans, manage opportunity funnel with OEMs/Tier 1s, maintain forecasts, define product roadmap based on customer/competitor insights, create customer presentations, drive outbound marketing and events
Seniority
Director, strategic leadership & execution