Product Marketing Manager
Core
Own go-to-market strategy, positioning, and messaging for YouAppi's mobile app marketing and retargeting platform to serve advertisers, agencies, and publishers.
Role type
Product Marketing Manager
Builds
Go-to-market plans, sales enablement materials, thought leadership content, and competitive intelligence for mobile UA, retargeting, and CTV solutions.
Domain
Ad-tech / Mobile Marketing / Programmatic Advertising
Deliverable
product features
Required skills
Product positioning and messaging, Go-to-market planning, Sales enablement, Competitive intelligence, Content creation, Cross-functional alignment, Data translation
Preferred skills
Experience with HubSpot, Figma, Canva, Brand and performance marketing
Technologies
HubSpot, Figma, Canva
Responsibilities
Develop core product positioning and messaging frameworks; Lead GTM planning for new product launches; Build sales collateral; Drive creation of whitepapers and industry reports; Track industry trends and competitor moves; Support broader marketing initiatives.
Seniority
Mid-Senior, hands-on IC