Growth & Performance Marketing Manager
Core
Lead hands-on paid media and growth efforts to generate qualified leads that convert to consultations and signed clients for immigration law firms.
Role type
Growth & Performance Marketing Manager
Builds
Paid media campaigns across Meta, Google Search, Local Services Ads, TikTok, and traditional media
Domain
Legal services (Immigration Law)
Required skills
Paid media strategy, Meta Ads management, Google Search Ads, Google Local Services Ads, TikTok advertising, traditional media negotiation, HubSpot CRM, lead attribution, creative testing, bilingual campaign evaluation
Preferred skills
Local radio/TV advertising negotiation, agency/freelancer management, emerging marketing team leadership
Technologies
Meta Ads, Google Ads, Google Local Services Ads, TikTok, HubSpot, call tracking tools
Responsibilities
Develop paid media plans allocating investments across channels and markets; Build and optimize Meta, Google, and TikTok campaigns; Coordinate with radio/TV partners for media buys; Partner with creative to test messages and formats; Verify landing pages and conversion tracking; Report on acquisition costs and conversion metrics; Manage agencies or freelancers while retaining direct accountability